softlystyled suggests stylish comfort you deserve
with softlystyled, you can amp up your style with our timeless collections and support sustainability at the same time. thank you for being our conscious customers.
indulge yourself and your loved ones and offer our carefully crafted items with unique pattern design and premium soft cotton.
One and Only design:
we exclusively use our pattern design and make our own wood blocks. Even it takes more time and investment to develop each collection, this is how we build our uniqueness.​
No sale:
we produce only small batches each time respecting artisans to work at their own pace. Our collections are timeless, therefore we don't require sales gimmicks to get rid of season off items.
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No middle man:
we work directly with hand-block printing and sewing workshops in Jaipur purchasing premium cotton produced in India, ensuring our customers receive the best of what we offer.
hi there,
I’m Éva, a Korean with Master degree in Design obtained at L'école supérieure des arts décoratifs de Strasbourg in France and has had the privilege of working for various consumer brands across different countries. Currently living in Hong Kong with my South African husband, our two amazing kids, two cats, a dog and seven fishes.
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I’ve always had a passion for cotton and patterns. While travelling around, I couldn't resist the charm of hand-block printed products I encountered in different places. It inspired me to create a brand that highlights Jaipur's centuries-old heritage with a modern flair.
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I’m exited to introduce my first lucky charm series, "gourd," which I’ve incorporated into diverse practical items.
Thank you for taking the time to read my story and explore my creations. Your support means so much to me!